FAQ

What is SEO?

Search Engine Optimisation is the practice of using tactics to ensure that your website ranks higher on search engines. An example of one of these tactics is making sure that this blog is a minimum of 1500 words because that’s what Google prefers.

What is local SEO?

Local SEO is the process of optimizing your online properties to generate traffic from location-based searches. It helps businesses promote products and services to local customers when they need them.

How often should I update my website?

A website that sits stagnant for long periods of time, without any new or fresh content, is nothing more that an online brochure for your company. A successful website will interact with consumers and provide new and up to date information and content. Also, in terms of SEO, Google much prefers a website that is consistently updated.

What is content marketing?

Content marketing is the creation and distribution of educational and/or entertaining information assets for the purpose of generating brand awareness, traffic, leads and sales. Marketing content is generally free and does not explicitly promote your brand as an ad would. Done professionally, it should include keyword optimised materiel in each article to get you ranked and found on google.

What is WordPress?

WordPress is a content management system popular for business websites, eCommerce stores, membership sites, social networks, and pretty much anything else. WordPress accounts for 39% of the top 10 million websites as of January 2021. (source: Wikipedia; W3Techs; Leibowitz, Glen)

To function, WordPress has to be installed on a web server.

How often do I need to publish blog posts or create new content?

First understand this: search engines will learn to index your site as often as you publish content. However, neither your audience or search engines value garbage content. The answer to this question is you should create content as often as you can create great content.

Which social media channels should I use?

Consider first the top social channels in terms of active users: Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Determine where your audience spends their time.

Should social media be done exclusively by the marketing department?

No. Granted, you don’t want to give rise to a social media free-for-all that could confuse your audience. However, you should consider expanding your team with an employee advocacy program designed to empower employees to contribute to the conversation and amplify your brand’s voice.